Eyewear brand distribution and Rx fulfillment for ecommerce
Turn frame sales into complete prescription eyewear orders. GoHub connects your brand to 14 certified optical labs and handles the entire Rx fulfillment workflow end-to-end, white-labeled under your identity.
How GoHub works for brands and resellers
1. White-label integration
Embed GoHub into the brand's existing direct-to-consumer storefront. Customers stay on the brand site throughout purchase.
2. Frame to full Rx order
GoHub captures the prescription, configures lenses, and routes to the right lab for production.
3. Lab network fulfillment
14 certified optical labs across the EU and US cut, coat, fit, and ship lenses under the brand's identity.
4. Margin stays with the brand
The brand sets retail pricing. GoHub's fee covers lens, lab, and fulfillment cost.
Frequently asked questions
- How does GoHub help eyewear brands sell prescription orders directly?
- GoHub turns frame-only sales into complete prescription eyewear orders. The brand keeps its direct-to-consumer storefront; GoHub handles the prescription flow, lens configuration, and fulfillment through 14 certified optical labs.
- Do brands need to build their own optical infrastructure?
- No. GoHub provides the entire optical stack — Rx capture, lens selection, lab routing, quality control, and shipping — as a service. Brands plug it into their existing ecommerce.
- Which lens types and coatings are supported?
- Single vision, progressive, occupational, and reading lenses with a full range of coatings, indexes, and tints from major lens manufacturers. The configurator surfaces only options compatible with the chosen frame.
- How is the brand experience preserved?
- GoHub is white-labeled. Customers stay on the brand's site throughout the purchase. Packaging, communications, and post-purchase support carry the brand's identity.
- What margins do brands keep?
- Brands set their own retail price. GoHub's fee covers the lens, lab, and fulfillment cost; the margin above that stays with the brand.