Grow your optical business online
Expand your independent eyewear shop online with 17,000+ frames, automated Rx fulfillment, and AI-powered customer guidance. Set up in days, not months. Keep your brand, your customers, and your margin.
How GoHub works for opticians
1. Plug into your storefront
Connect GoHub to your Shopify, WooCommerce, or custom store. No optical infrastructure to build.
2. Sell 17,000+ frames with no inventory
Offer 130+ brands sourced on demand. Frames and lenses ship from a 14-lab partner network.
3. AI guidance for shoppers
The AI Eyewear Consultant and virtual try-on guide customers through frame, lens, and prescription decisions.
4. Keep your brand, your customers, your margin
Storefront, pricing, and brand stay yours. GoHub runs invisibly as the fulfillment layer.
Frequently asked questions
- How does GoHub help an independent optician sell online?
- GoHub gives independent opticians a turnkey ecommerce engine: 17,000+ frames from 130+ brands, automated lens configuration, AI customer guidance, and fulfillment through 14 partner labs. The optician focuses on customers; the platform handles the rest.
- Do I need to hold inventory?
- No. GoHub operates on a zero-inventory model. Frames and lenses are sourced from the supplier and lab network on demand, so opticians can offer thousands of SKUs without stock risk.
- Can I keep my own brand and pricing?
- Yes. The storefront, branding, and pricing remain entirely yours. GoHub runs invisibly in the background as the fulfillment and optical infrastructure layer.
- How long does setup take?
- Most independent opticians are live in days, not months. The platform plugs into existing ecommerce stacks like Shopify and WooCommerce without custom development.
- What about my existing in-store customers?
- GoHub complements the physical shop. Customers can buy online, pick up in store, or have orders shipped. The optician keeps the relationship and the margin.