GoHub is a B2B SaaS platform that enables online retailers, pharmacies, and eyewear brands to sell prescription eyewear through their own stores. It provides AI-guided prescription entry, virtual try-on, PD measurement, lens configuration, and fulfillment through 12 certified optical labs in the EU and US. Retailers integrate once and gain access to over 100 brands and 17,000+ SKUs with no inventory, no optical expertise, and no compliance burden.
Start selling prescription eyewear on your online store Today.
GoHub is an eyewear business in a box for online retailers seeking additional revenue and higher AOV. 17K frames and 100+ Brands. 12 certified labs. Full Rx fulfillment. No Stock and no optical expertise required.
Just Add GoHub.
Start selling prescription eyewear on your online store Today.
GoHub is an eyewear business in a box for online retailers seeking additional revenue and higher AOV. 17K frames and 100+ Brands. 12 certified labs. Full Rx fulfillment. No Stock and no optical expertise required.
Just Add GoHub.
Explore GoHub solutions
Built for online pharmacies, eyewear brands, and resellers, with virtual try-on and PD measurement included.
Add prescription eyewear to your store in four steps. No optical staff, no inventory, no lab contracts.
1. Integrate
Plug GoHub into Shopify, WooCommerce, Magento, PrestaShop, or any custom platform via JavaScript embed or API. Most stores are live within days.
2. Customers shop with AI guidance
Shoppers browse 17,000+ frames, try them on with virtual try-on, measure their pupillary distance via webcam, and enter their prescription with AI help.
3. Labs fulfill the order
Each order is routed to one of 12 certified optical labs across the EU and US. Lenses are cut, fitted, quality-checked, and shipped under your brand.
4. GoHub handles support
Returns, exchanges, prescription disputes, and lab issues are managed end-to-end by GoHub. You keep the customer relationship and the margin.
Who uses GoHub
Online pharmacies adding prescription eyewear as a high-margin category. Eyewear brands turning frame sales into complete prescription orders. Resellers consolidating supplier catalogs into one storefront. Independent opticians moving in-store expertise online without rebuilding their tech stack. Every segment runs on the same infrastructure: 17,000+ frames, 12 certified labs, and AI-guided checkout.
Frequently asked questions
What is GoHub?
GoHub is a plug-and-play prescription eyewear infrastructure platform that lets online retailers, pharmacies, opticians, and frame brands sell prescription glasses without holding inventory or hiring opticians. GoHub provides the frame catalog, AI optician guidance, virtual try-on, PD measurement, and full prescription fulfillment through a network of 12 certified optical labs across the EU and US.
How does GoHub work?
GoHub connects to an online store through a native integration, surfaces a catalog of over 17,000 frames with no inventory required, and handles the entire optical operation behind the scenes. When a customer orders, GoHub validates the prescription, measures pupillary distance from a selfie, routes the order to a certified optical lab, and ships the finished glasses directly to the customer.
Who is GoHub for?
GoHub is for any online business that wants to sell prescription eyewear without building an optical operation, including online pharmacies, frame and sunglasses retailers, opticians expanding online, and eyewear brands adding prescription lenses to their catalog. The common requirement is an existing online storefront and an audience, not optical expertise.
Does selling prescription eyewear with GoHub require optical expertise?
Selling prescription eyewear with GoHub requires no optical expertise, because the optical knowledge is embedded in the platform rather than the retailer's team. Prescription validation, lens recommendation, PD measurement, and medical device compliance all run inside the GoHub infrastructure.
Which e-commerce platforms does GoHub integrate with?
GoHub integrates natively with Shopify, WooCommerce, Magento, and PrestaShop, and connects to custom-built storefronts through a JavaScript embed and a REST API. Most stores go live within a few days of starting the integration.
Where does GoHub fulfill orders?
GoHub fulfills orders through a network of 12 certified optical labs across the European Union and the United States. Each order is routed to the lab best positioned to cut the lenses, assemble the glasses, run quality control, and ship to the customer under the retailer's brand.
Is GoHub a marketplace or an infrastructure platform?
GoHub is an infrastructure platform, not a marketplace. End customers never see GoHub; they buy from the partner's storefront under the partner's brand. GoHub powers the catalog, prescription flow, virtual try-on, and lab fulfillment behind the scenes.
What product categories does GoHub support?
GoHub supports prescription single-vision, progressive, photochromic, polarized, and blue-light lenses, prescription sunglasses, and plano sunglasses. The same frame catalog can be sold as optical, prescription sun, or non-prescription sun depending on the partner's needs.
Your (Prescription) Eyewear Business in a Box
From Online Sales to Order Fulfillment: We Got You Covered.
Select the sunglasses, reading glasses, contact lenses, or prescription eyewear products you'd like to sell, and let GoHub take care of the rest while you enjoy up to 50% profit margins. Quick. Simple. No risk, no hassle.
Let GoHub handle the entire eyewear eCommerce process for you - from orders to warehousing to delivery within days.
Our Network and Capabilities
12
Network of 12
Optical Labs across
the EU and US
15K
15K daily
shipments
capacity
100
100 European
and International
Eyewear Brands
+17K
Over
seventeen thousand
different frames
Ecom
Supporting All Major
ECommerce Platforms
and Tailor Made APIs
The Prescription For Success
Integrate prescription eyewear seamlessly into your eCommerce activity.
GoHub's optical plug-in gives you everything you need to start selling prescription eyewear on your online store today, from product pages and wizards to customer guidance and order fulfillment.
A new, seamless supply chain, boosted by a large network of certified optical labs and suppliers worldwide.
The Prescription For Success
Integrate prescription eyewear seamlessly into your eCommerce activity.
GoHub's optical plug-in gives you everything you need to start selling prescription eyewear on your online store today, from product pages and wizards to customer guidance and order fulfillment.
A new, seamless supply chain, boosted by a large network of certified optical labs and suppliers worldwide.
Why Partner with Us?
Everything you need to launch and scale your online eyewear business.
Product Catalog
Access 17K+ frames from 100+ premium brands, ready to sell on your store.
Order & Fulfillment
Automated ordering, lab production, and direct-to-customer shipping.
Track & Manage
Real-time order tracking, analytics, and inventory management dashboard.
Dedicated Support
Our expert optical support team is here to help both you and your customers, every step of the way.
Meet our Optician. He's AI.
Unlocking the prescription eyewear eMarket through innovation.
GoHub's unique AI Optical Assistant makes buying prescription glasses online easier than ever before. Our assistant accompanies your customers in real-time via natural voice interaction throughout the purchase process.
This empowers online buyers, encouraging them to complete their orders online with confidence, and significantly boosts conversion rates.
Meet our Optician. He's AI.
Unlocking the prescription eyewear eMarket through innovation.
GoHub's unique AI Optical Assistant makes buying prescription glasses online easier than ever before. Our assistant accompanies your customers in real-time via natural voice interaction throughout the purchase process.
This empowers online buyers, encouraging them to complete their orders online with confidence, and significantly boosts conversion rates.
Unlimited Versatility
With GoHub, you get to decide exactly what you sell, down to the last detail.
Whether you are looking to showcase the latest frames and sunglasses, advanced prescription glasses, reading glasses, contact lenses, or all of the above, with GoHub the choice is all yours.
Simply connect to our platform, select the products you want to sell from the GoHub catalog and set your prices. Now sit back and watch your business grow.
Start selling eyewear online fast and risk free!
No inventory, no risk. Just plug in GoHub and start selling.
Top Brands
We partner with world-renowned eyewear brands to bring you the best selection.
+100 more
Revolutionize Your Business
API Integration
Connect your ecommerce platform with our powerful API in minutes.
Discover Products
Browse and curate products from 100+ brands through our portal.
Drive Traffic
Marketing tools and assets to boost your eyewear sales.
We Partner with the Best
Custom Made
Reseller Benefits
Fulfillment Handled
GoHub runs lens production, lab routing, and shipping end to end. You focus on selling and marketing.
Easy Discovery
Browse our full catalog and add products to your store in clicks.
Simple Onboarding
Get set up in days, not months. Our team handles the heavy lifting.
Grow Revenue
Add a high-margin product category with proven customer demand.
Get in touch
Fill in the form and we'll get back to you shortly.
