What is GoHub?

    GoHub is a B2B SaaS platform that enables online retailers, pharmacies, and eyewear brands to sell prescription eyewear through their own stores. It provides AI-guided prescription entry, virtual try-on, PD measurement, lens configuration, and fulfillment through 14 certified optical labs in the EU and US. Retailers integrate once and gain access to over 130 brands and 40,000+ SKUs with no inventory, no optical expertise, and no compliance burden.

    Online retailer showcasing prescription eyewear storefront powered by GoHub

    GoHub is an eyewear business in a box for online retailers seeking additional revenue and higher AOV. 17K frames and 100+ Brands.
    14 certified labs. Full Rx fulfillment. No Stock and no optical expertise required.

    Just Add GoHub.

    Your (Prescription) Eyewear Business in a Box

    From Online Sales to Order Fulfillment: We Got You Covered.

    Select the sunglasses, reading glasses, contact lenses, or prescription eyewear products you'd like to sell, and let GoHub take care of the rest while you enjoy up to 50% profit margins. Quick. Simple. No risk, no hassle.

    Let GoHub handle the entire eyewear eCommerce process for you - from orders to warehousing to delivery within days.

    Our Network and Capabilities

    0
    Network of 14 Optical Labs across the EU and US

    Network of 14

    Optical Labs across

    the EU and US

    0K
    15K daily shipments capacity

    15K daily

    shipments

    capacity

    0
    130 European and International Eyewear Brands

    130 European

    and International

    Eyewear Brands

    +0K
    Over 17 thousand different frames

    Over

    17 thousand

    different frames

    Ecom
    Supporting All Major ECommerce Platforms and Tailor Made APIs

    Supporting All Major

    ECommerce Platforms

    and Tailor Made APIs

    GoHub prescription eyewear order flow showing lens configuration and Rx entry

    Integrate prescription eyewear seamlessly into your eCommerce activity.

    GoHub's optical plug-in gives you everything you need to start selling prescription eyewear on your online store today, from product pages and wizards to customer guidance and order fulfillment.

    A new, seamless supply chain, boosted by a large network of certified optical labs and suppliers worldwide.

    Why Partner with Us?

    Everything you need to launch and scale your online eyewear business.

    Product Catalog

    Access 17K+ frames from 130+ premium brands, ready to sell on your store.

    Order & Fulfillment

    Automated ordering, lab production, and direct-to-customer shipping.

    Track & Manage

    Real-time order tracking, analytics, and inventory management dashboard.

    Dedicated Support

    Our expert optical support team is here to help both you and your customers, every step of the way.

    GoHub optical plug-in interface showing AI-guided prescription eyewear checkout
    GoHub AI Eyewear Consultant guiding a customer through prescription lens selection

    Unlocking the prescription eyewear eMarket through innovation.

    GoHub's unique AI Optical Assistant makes buying prescription glasses online easier than ever before. Our assistant accompanies your customers in real-time via natural voice interaction throughout the purchase process.

    This empowers online buyers, encouraging them to complete their orders online with confidence, and significantly boosts conversion rates.

    GoHub eyewear storefront displayed on a mobile phone showing product catalog

    Unlimited Versatility

    With GoHub, you get to decide exactly what you sell, down to the last detail.

    Whether you are looking to showcase the latest frames and sunglasses, advanced prescription glasses, reading glasses, contact lenses, or all of the above, with GoHub the choice is all yours.

    Simply connect to our platform, select the products you want to sell from the GoHub catalog and set your prices. Now sit back and watch your business grow.

    GoHub

    Start selling eyewear online fast and risk free!

    No inventory, no upfront costs, no risk. Just plug in GoHub and start selling.

    GoHub dashboard showing plug-and-play eyewear integration on a laptop

    Top Brands

    We partner with world-renowned eyewear brands to bring you the best selection.

    Ted Baker
    Tommy Hilfiger
    Michael Kors
    Polaroid
    Jimmy Choo
    Guess
    Tom Ford
    Hugo Boss
    Fendi
    Ocean Eyewear
    Benetton
    Converse
    Nike Vision
    Victoria Beckham
    Vivienne Westwood
    DKNY
    Adidas
    Kendall + Kylie
    Carolina Herrera
    Havaianas
    Ana Hickmann
    Iron Paris
    Thomas Rhodes
    +100 more

    Revolutionize Your Business

    API Integration

    Connect your ecommerce platform with our powerful API in minutes.

    Discover Products

    Browse and curate products from 130+ brands through our portal.

    Drive Traffic

    Marketing tools and assets to boost your eyewear sales.

    We Partner with the Best

    Shopify
    WooCommerce
    Magento
    PrestaShop
    Custom Made

    Reseller Benefits

    No Upfront Costs

    Start selling with zero inventory investment. Pay only when you sell.

    Easy Discovery

    Browse our full catalog and add products to your store in clicks.

    Simple Onboarding

    Get set up in days, not months. Our team handles the heavy lifting.

    Grow Revenue

    Add a high-margin product category with proven customer demand.

    Explore GoHub solutions

    Built for online pharmacies, eyewear brands, and resellers, with virtual try-on and PD measurement included.

    Virtual Try-On & PD measurementFor online pharmaciesFor brands & resellersFor opticians

    How GoHub works

    Add prescription eyewear to your store in four steps. No optical staff, no inventory, no lab contracts.

    1. 1. Integrate

      Plug GoHub into Shopify, WooCommerce, Magento, PrestaShop, or any custom platform via JavaScript embed or API. Most stores are live within days.

    2. 2. Customers shop with AI guidance

      Shoppers browse 17,000+ frames, try them on with virtual try-on, measure their pupillary distance via webcam, and enter their prescription with AI help.

    3. 3. Labs fulfill the order

      Each order is routed to one of 14 certified optical labs across the EU and US. Lenses are cut, fitted, quality-checked, and shipped under your brand.

    4. 4. GoHub handles support

      Returns, exchanges, prescription disputes, and lab issues are managed end-to-end by GoHub. You keep the customer relationship and the margin.

    Who uses GoHub

    Online pharmacies adding prescription eyewear as a high-margin category. Eyewear brands turning frame sales into complete prescription orders. Resellers consolidating supplier catalogs into one storefront. Independent opticians moving in-store expertise online without rebuilding their tech stack. Every segment runs on the same infrastructure: 17,000+ frames, 14 certified labs, and AI-guided checkout.

    Frequently asked questions

    What is GoHub?
    GoHub is a plug-and-play prescription eyewear infrastructure platform that lets online retailers, pharmacies, opticians, and frame brands sell prescription glasses without holding inventory or hiring opticians. GoHub provides the frame catalog, AI optician guidance, virtual try-on, PD measurement, and full prescription fulfillment through a network of 14 certified optical labs across the EU and US.
    How does GoHub work?
    GoHub connects to an online store through a native integration, surfaces a catalog of over 17,000 frames with no inventory required, and handles the entire optical operation behind the scenes. When a customer orders, GoHub validates the prescription, measures pupillary distance from a selfie, routes the order to a certified optical lab, and ships the finished glasses directly to the customer.
    Who is GoHub for?
    GoHub is for any online business that wants to sell prescription eyewear without building an optical operation, including online pharmacies, frame and sunglasses retailers, opticians expanding online, and eyewear brands adding prescription lenses to their catalog. The common requirement is an existing online storefront and an audience, not optical expertise.
    Does selling prescription eyewear with GoHub require optical expertise?
    Selling prescription eyewear with GoHub requires no optical expertise, because the optical knowledge is embedded in the platform rather than the retailer's team. Prescription validation, lens recommendation, PD measurement, and medical device compliance all run inside the GoHub infrastructure.
    Which e-commerce platforms does GoHub integrate with?
    GoHub integrates natively with Shopify, WooCommerce, Magento, and PrestaShop, and connects to custom-built storefronts through a JavaScript embed and a REST API. Most stores go live within a few days of starting the integration.
    Where does GoHub fulfill orders?
    GoHub fulfills orders through a network of 14 certified optical labs across the European Union and the United States. Each order is routed to the lab best positioned to cut the lenses, assemble the glasses, run quality control, and ship to the customer under the retailer's brand.
    Is GoHub a marketplace or an infrastructure platform?
    GoHub is an infrastructure platform, not a marketplace. End customers never see GoHub; they buy from the partner's storefront under the partner's brand. GoHub powers the catalog, prescription flow, virtual try-on, and lab fulfillment behind the scenes.
    What product categories does GoHub support?
    GoHub supports prescription single-vision, progressive, photochromic, polarized, and blue-light lenses, prescription sunglasses, and plano sunglasses. The same frame catalog can be sold as optical, prescription sun, or non-prescription sun depending on the partner's needs.

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